Public Relations Research For Planning and Evaluation

2006 – This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out research projects for public relations planning and for public relations measurement and evaluation purposes.

Public Relations Research For Planning and Evaluation
Resource Booklet by Walter K. Lindenmann
2006

Posted in Measurement and Evaluation, Research Methods / Standards, [Research Library] and tagged .

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