How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts

This paper addressed findings from two research projects related to how top business communicators measure the effectiveness of their organization’s internal communications. Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and concentrated employee engagement) have been given special attention in measurement efforts. Findings from the international survey and the in-depth interviews are discussed and implications for communication professionals are suggested.

PDF: How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts

Posted in [Research Library], Measurement and Evaluation.

3 Comments

  1. Thanks I am using this in a master’s final essay. Thanks for asking and answering the question of date- referencing.

  2. Hello

    I would like to be able to reference this paper in my research proposal – could you tell me when it was published?

    Thank you,

    Sally

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