Fair Use

The Institute for Public Relations (IPR) encourages efforts to spread the word about our work and to facilitate the use of research-based knowledge by practitioners, academics and students.

For individual non-commercial purposes, you have our advance permission to reproduce, retrieve and/or use the information and images contained in these IPR web pages provided that you (1) do not modify the information in any way and (2) include attribution to the author(s) and to the Institute for Public Relations, with our copyright notice.

If material on our website is used for re-distribution (for example, to members of a professional association) or for any commercial purpose, you must obtain prior permission in writing from IPR.  Unless otherwise agreed, you must not modify the information in any way.  In all cases, you must include attribution to the author(s) and to the Institute for Public Relations, with our copyright notice.  Hard copy re-distribution of our material must include our web address, www.instituteforpr.org.  Electronic re-distribution must be through a link to the target paper(s) on our website.

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