Institute for Public Relations

Read and Recommend

• Brain Science and Public Relations Listening
• “Glocalization” of China’s Public Relations Market
• Criticism Keeps You on Your Toes
• Internal Consulting: Research on New Roles for PR Professionals
• Making Peace with Capitalism and Ourselves
• Public Relations, No More Excuses

• Contribute

  

  Your financial contribution enables the Institute to deliver on its purpose - to build and mainstream research-based knowledge in public relations.

• Attend

  

  Attend the International Public Relations Research Conference, March 8-10, 2012 in Miami.

• Measurement Commission

  

  The Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global industry: corporations, government, & non-profits; public relations agencies; research firms; and academia.

• Research Conversations

  

  Former IPR Trustee Björn Edlund responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.” What do you think?