Gainesville, Fla. – Zifei (Fay) Chen, a doctoral student at the University of Miami, has won the prestigious 2015 Ketchum Excellence in Public Relations Research Award, now known as the Don Bartholomew Award for Excellence in Public Relations Research.
Sponsored by the Institute for Public Relations (IPR) and Ketchum Global Research & Analytics, the program selects a qualified graduate student to intern at Ketchum’s New York City offices for a hands-on work experience. At the end of her internship, Chen will write a research paper examining how spokesperson credibility, response strategy and message intensity interactively affect crisis communication outcomes. Chen will begin her 10-week research internship this summer.
“I look forward to working with Ketchum’s Global Research & Analytics team to apply what I have learned to research that matters to the practice,” says Chen. “I am very grateful for this wonderful opportunity provided by Ketchum and IPR and the support I received from my adviser Dr. Don Stacks at the University of Miami.”
Chen is currently a doctoral student at the School of Communication, University of Miami. Chen completed her M.A. in journalism and mass communication from the Grady College of Journalism and Mass Communication at University of Georgia.
The award has been renamed this year after Don Bartholomew, in recognition of his leadership in the field of public relations and his passion for teaching the practice to others. Don Bartholomew is a senior communications veteran at Ketchum who has worked for and with significant consumer and B2B brands across product marketing, marketing communications, advertising, public relations, social media, research, digital analytics and measurement. He is one of the authors of the industry’s measurement approach to social media adopted at last year’s International Measurement Summit in Amsterdam. Bartholomew also was recently recognized for his contribution to the IPR’s Measurement Commission by being elected to emeritus status. Bartholomew’s blog, MetricsMan, is one of the most respected and widely read blogs in the measurement community. He was elected to the PRNews Measurement Hall of Fame in 2014.
“Don Bartholomew is a true pioneer in the area of digital and social media analytics, and he has had a tremendous impact on the way we analyze our work at Ketchum,” said Rob Flaherty, Ketchum senior partner, CEO and president. “We renamed this award in his honor, reflecting his commitment to supporting the next generation of future communications research leaders as they begin their careers.”
Ketchum Global Research & Analytics (KGRA) is an award-winning global team and the largest agency research group in the PR industry. KGRA uses innovative quantitative and qualitative research in all phases of brand marketing, corporate reputation and employee engagement for a wide array of clients around the world.
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is applicable in communications practice. Its research is available free at www.instituteforpr.org and provides the basis for the organization’s professional conferences and events.
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