How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned

By Katie Delahaye Paine

Much has been proposed as far as metrics and standards for measurement, but for the vast majority of organizations, the answer has been “it depends”. During the past year KDPaine & Partners has conducted half a dozen benchmark reputation studies and established a standard methodology and schema to assess and measure its position in social media.

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