Institute for Public Relations

The need to restore trust in the minds and hearts of the public, employees and other stakeholders is one of the great challenges faced today by American corporations. To help meet that challenge, the Public Relations Coalition, a partnership of 19 major U.S.-based organizations representing corporate public relations, investor relations, public affairs and related communications disciplines, has drawn on the collective wisdom of its more than 50,000 members to develop practical action models for restoring trust in business.