Qualitative Methods for Assessing Relationships Between Organizations and Publics

2002 – To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures and questions to gather information about the type and quality of relationships. These qualitative questions reflect the same dimensions and operational definitions of the relationship indicators identified in an earlier paper, “Guidelines for Measuring Relationships in Public Relations” by Linda Childers Hon and James E. Grunig.


  1. umar farouk — February 15th, 2012 at 2:03 am

    I am of the opinion that this paper is very important. I will learn it thoroughly because it will be very useful to evaluate the programs of public relations in my organization. Big thanks for your valuable research.

    Warm regards,

    umar farouk
    Semarang State Polytechnic
    Central Jave,

  2. douglas iddrisu — July 26th, 2012 at 4:35 am

    PR at its best. this paper makes evaluation of PR activities in any organization easy and comprehensive. using it will be beneficial to my organization. thank you.

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