A New Model for Media Content Analysis

By David Michaelson and Toni Griffin
2005

2005 – The premise of the authors is that the media content analysis methods commonly in use fail to address the fundamental information needs of public relations professionals. Currently public relations professionals rely on eight basic methods of content analysis. This paper reviews each of these methods and points out the fundamental flaws in each of these approaches.

2 Comments

  1. benehiturne — March 29th, 2011 at 8:47 pm

    The information on a site very interesting, many thanks to the Admin!. Add to bookmarks

  2. Eli Sopow PhD — December 29th, 2011 at 1:40 pm

    Very well researched, presented, and argued! I suggest this is a must-read for ALL managers, not “only” those in the PR field.

    Eli Sopow, PhD

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