2003 – A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American business. The coalition agreed on three basic actions that they could recommend to each and every CEO in America. The first two are essentially process issues that are relatively easy to implement. The third poses a problem to many corporations which has only been addressed by a few: How to measure trust? This document offers standard guidelines to help professional communicators answer that question and implement the third directive of the PR Coalition.