A Guide for Measuring Event Sponsorships

2005 – As organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent channel. This paper will present an overview of the field and several methods for evaluating events.  These research tools are appropriate for both large and small organizations, and for large and small evaluation budgets.

A Guide for Measuring Event Sponsorships


  1. Susan Quinn-Mullins — July 13th, 2011 at 9:17 am

    Just wondering where this paper is?

  2. Tonita Perry — July 31st, 2011 at 4:09 pm

    I am with Susan. I would love to have access to it. Thanks in advance.

  3. Manorsa P Tambunan — August 3rd, 2011 at 12:45 am

    Same here.

  4. Jennifer Moyer — August 3rd, 2011 at 7:35 am

    We are working on posting this paper for you all. Should be up soon. Please check back with us.


  5. Jennifer Moyer — August 10th, 2011 at 7:44 am

    I have posted, “A Guide for Measuring Event Sponsorships”. Please click on the link below the paper description.

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