Measuring the Effectiveness of Employee Communications

One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about the company and the products. So how does GM measure the effectiveness of employee communications? This presentation offers a case study.

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One Comment

  1. April Bogle — January 30th, 2014 at 7:20 am

    This is a terrific presentation. When was it developed?

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