Measurement of Organization-Public Relationships

Validation of Measurement Using a Manufacturer-Retailer Relationship

By Samsup Jo
Winner of the 2002 Lindenmann Award

A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure the relationship as it develops. This study examines the measurement of organization-public relationship by testing measures on one organization and a key public in an Eastern culture, South Korea.

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