How to Measure Social Media Relations

The More Things Change, the More They Remain the Same

April 2007 – Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their approach from pitching to engaging in “Naked Conversations.” People now have access to so much content, and have so many ways to gather news and information, that the likelihood of your corporate message penetrating through the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for, you might be able to persuade them to hear your message.

One Comment

  1. Nicolas Accardi — January 28th, 2014 at 7:35 pm

    I learned that rankings are big in PR because the higher you’re ranked the more say you have when it comes to getting the word out.

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