The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

By Amy Perkins, Margaret Algren and Kristen Campbell Eichhorn
Winner of the PR Award

This research aims to expand the knowledge about United States non-profit organizations’ current use of integrated marketing communications (IMC) to build relationships with stakeholders. A quantitative online survey was distributed to a stratified random sample of communication professionals at non-profit organizations.

2 Comments

  1. Yesi Maryam — November 4th, 2011 at 7:15 pm

    Hi There

    My name is Yesi Maryam, student of University of Trisakti, Indonesia. I’d like to know about the year of Amy Perkins’ Research the Use of Integrated Marketing Communication by US non Profit Organizations

    Thanks

  2. Jennifer Moyer — November 7th, 2011 at 7:25 am

    The paper was written in March of 2009.

Post New Comment