Ethical Standards and Guidelines for Public Relations Research and Measurement

This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will be further developed in the near future as proposed interim standards for ethics in research and measurement.


  1. Patrick Preville — August 23rd, 2012 at 8:55 am

    I tried to download the document named Ethical Standards and Guidelines for PR Research and Measurement, but I noticed that there is only 2 pages (calculating the front page) in the document. I may think that the document has not been uploaded correctly.

    Do you think it could be possible to send me the complete document?

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  2. Jennifer Moyer — August 23rd, 2012 at 9:52 am

    Hi Patrick,

    This is the document in its entirety.

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