The Arthur W. Page Society, an association whose mission is to strengthen the role of the corporate public relations officer as an executive management function, has published “The Authentic Enterprise.”
This white paper draws on original CEO research along with the collective experience of a cross-section of corporate communications and academic experts. It identifies the rapidly changing context for global business and society, examines the drivers and implications of these shifts, and proposes a set of strategic options for CEOs and other C-suite executives to consider in helping the enterprise successfully respond to the new realities.
Specifically, the report examines how the digital networking revolution, globalization of the economy and stakeholder empowerment are creating both challenges and opportunities for corporations. Among the implications for corporate communicators is the need not only to position, but also to define the corporation; not only to develop channels of communication, but also networks of relationships; and to shift from changing perceptions to changing realities. It shows how chief communications officers can lead their organizations in responding to these challenges.
The Arthur W. Page Society is a long-term partner of the Institute for Public Relations in presenting a variety of executive development programs to prepare high-performing, mid-career professionals for senior management positions.