The Impact of Antecedents and Relationship Maintenance Strategies on Perceived Relationship with Political Parties During the 2008 Presidential General Election

By Trent Seltzer and Weiwu Zhang

This study examined the relationship between registered voters and their political parties against the backdrop of the 2008 presidential general election. It extends existing research on OPRs by investigating them within a political context and by moving beyond current approaches that typically focus on an individual organization and its publics.

Post New Comment