Reputation and Trust

Two-Way Communication: A Win-Win Model for Facing Activist Pressure

A Case Study on McDonalds and Unilever's Responses to Greenpeace

This paper will examine two cases in which Greenpeace targeted the environmental practices of Cargil. These case studies will demonstrate how two-way symmetrical communication can be used to avoid conflict, foster mutually beneficial relationships between companies and activist publics and converge seemingly conflicting ideologies.

Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives

Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships with their communities based on their Corporate Community Involvement practices. The premise of this research is that effective community relations should meet the needs of both the organization and its key community constituencies.

Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress

Relationship Management Theory Applied to a Potential Crisis Situation

2009

This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company, with production ties in Germany and the United States, had employed for close to 10 years to establish and maintain two-way symmetrical relationships built on trust and accommodation with key publics in the community in which it operated.

Perception is truth: How elite U.S. newspapers framed the “Go Green” conflict between BP and Greenpeace

2010

Messages about the environment have increased significantly within the past decade and are especially evident around Earth Day when people gather to celebrate efforts to protect our environment. Attempts to “Go Green” have not only influenced public policy makers, they have influenced organizations and corporations that are communicating about social responsibility in both the public and private sectors. This study – recognized by the Institute as one of the Top Three Papers submitted to the 2010 International public Relations Research Conference -examines the dynamics of conflict between an organization and its activist ...

Ethics and Public Relations

October 30, 2007

The central purpose of this article is to provide an overview of ethics in public relations. I review the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists. Executive Summary The central purpose of this article is to provide an overview of ethics in public relations. I review the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists. Definitions will be provided and key areas of evolution and debate within the field will be addressed. Implications for practitioners are discussed, including the research ...

The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

This research aims to expand the knowledge about United States non-profit organizations’ current use of integrated marketing communications (IMC) to build relationships with stakeholders. A quantitative online survey was distributed to a stratified random sample of communication professionals at non-profit organizations.