Reputation and Trust
The Alignment Factor: Academic Foundations & Practical Applications
Just prior to receiving the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR), Prof. dr. Cees B.M. van Riel presented research-based learnings on corporate reputation, communications and strategic alignment to the IPR Board of Trustees. Van Riel is professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM), and vice chairman and co-founder of Reputation Institute.
Corporate Reputation Management in the US Pharmaceutical Industry
This paper deals with the subject of corporate reputation in the U.S. Pharmaceutical sector and whether the allocation of dedicated resource to its management has measurable benefits to the enhancement of that reputation.
Corporate Reputation Management in the US Pharmaceutical Industry
Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public
2005 – Does familiarity breed favorability? The researchers have analyzed reputation data for 30 global companies based on responses from 6,000 Americans. The companies represent six different industries: consumer products, automotive, pharmaceutical, entertainment, technology and financial services. For every industry and on every measure studied, the results are consistent. People who report that they are extremely or very familiar with a company have more favorable impressions than people who say they are somewhat familiar or only know the name of a company.
Guidelines for Measuring Trust in Organizations
2003 – A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American business. The coalition agreed on three basic actions that they could recommend to each and every CEO in America. The first two are essentially process issues that are relatively easy to implement. The third poses a problem to many corporations which has only been addressed by a few: How to measure trust? This document offers standard guidelines to help professional communicators answer that question and implement the third directive ...
Restoring Trust in Business: Models for Action
The need to restore trust in the minds and hearts of the public, employees and other stakeholders is one of the great challenges faced today by American corporations. To help meet that challenge, the Public Relations Coalition, a partnership of 19 major U.S.-based organizations representing corporate public relations, investor relations, public affairs and related communications disciplines, has drawn on the collective wisdom of its more than 50,000 members to develop practical action models for restoring trust in business.
Can There Be Just One Trust? A Cross-Disciplinary Identification of Trust Definitions and Measurement
The purpose of this paper is to provide an overview of trust research, identifying common foundations and multiple constellations of trust. In doing so, the paper also addresses important implications of theory development and empirical research. First, it provides a historical sketch of different approaches to understanding the phenomenon of trust. Second, it explains why trust should be measured. Third, it deals with the operationalization and measurement of trust in different disciplines. Fourth, it answers the question is one trust definition or measurement appropriate? Finally, it briefly concludes with recommendations for ...
Terrorism and Industrial Chemical Production
Contemporary Implications for Risk Communication
The increased threat of and heightened concern for terrorist attacks since 9/11 has reinvigorated the debate about industrial production security efforts, especially in the chemical manufacturing and refining industry. Through a telephone survey (n=400), researchers examined public perceptions of industry preparedness in the event of terrorism by featuring several risk communication variables. Results suggest that near-neighbor community residents who are more aware of recent industry terrorism security efforts demonstrate an increased sense of risk of living in an “at-risk” community.
2007 Tuck School Academic Symposium
This meeting brought together academics and communications practitioners to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 22-23, 2007 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur W. Page Society, and the Institute for Public Relations.
The Academic Symposium featured discussion on five principle areas:
Credibility, trust and ethics: how to focus the research
The Page Society Mission Task Force Report: The Authentic Enterprise
Revamping the communications/public relations curriculum
Case study writing, teaching, ...
2008 Tuck School Academic Symposium
This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 19-21, 2008 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur W. Page Society, and the Institute for Public Relations.
The Academic Symposium featured discussion of the Arthur Page Society’s The Authentic Enterprise report, which focused on globalization, stakeholder empowerment and the digital network revolution. Topics of discussion included:
Clarifying the responsibility of managing corporate authenticity and defining ...
Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand Based on the Implementation of a Corporate Social Responsibility Program
The purpose of this research is to design a measurement system that will give organizations facts about community perceptions. This will be based on the impact that a Corporate Social Responsibility program has on the community members. In order to accomplish this, the researchers have chosen three case studies from renowned companies in Barranquilla, Colombia.
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