Institute for Public Relations

January 2012 – Demands for accountability for public relations activity have fueled the development and usage of sophisticated research, measurement and evaluation approaches and tools in public relations practice. Ensuring that public relations students are familiar and proficient with the growing number of measurement and evaluations tools and approaches can be daunting. This paper serves as a road map to the collection of books and white papers on public relations research, measurement, and evaluation. Members of the Institute for Public Relations Commission on Measurement and Evaluation, a nonprofit group that researches and disseminate public relations research and evaluation best practices, ...

2006 – The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This second edition covers an expanded number of terms, with input from a broader group of scholars and research experts. This is a Gold Standard paper that has been selected by the Commission on Public Relations Measurement & Evaluation for its expert contribution to the theoretical structure of measurement and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and ...

2004 – This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no assumptions about the reader’s level of research sophistication. Indeed, the bibliography has been devised to walk the reader through sources from general readers in research and measurement, to the origins of generalized management techniques, measurement issues regarding reliability and validity, and specific public relations research from academics and practitioners. This project is meant as the beginning point from which the reader will focus on his or her own ...