PR and Management

Corporate Compassion in a Time of Downsizing

The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks

This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose. Through interviews with two developers of corporate social networks and a former employee who started an alumni network, the paper shows that these networks represent an opportunity and a moral imperative for public relations. By institutionalizing an ethic of care, which emphasizes responsibility and compassion, public relations can enable these relationships to provide value to those inside and outside the organization.

Measuring and Evaluating an Intranet Designed to Enhance Employee Communication and Two-Way Communication

The purpose of this research was twofold: 1.) to qualitatively examine how organizations can use intranets to enable employees to communicate with one another and senior management, and 2.) to statistically analyze whether employee interaction with an intranet designed to foster two-way communication positively correlates with employee satisfaction and employee input into the decisions of an organization.

How Big Is Public Relations (and Why Does It Matter)?

This paper, The Economic Impact of Our Profession, argues that our identity as a profession – not just a service industry of practitioners for hire, not just a management function of the staff variety – has a strong connection to issues of size and economic impact on society at large.