Media Relations

From Terrorism to Tornadoes: The Roles of PR and Media in Crisis Communication

2009

This paper analyzes how key opinion leaders, PR practitioners, and educators are attempting to reach many internal and external audiences, including media and the community. Using K-12 schools as a focal point of case studies, the authors use a modified standard model for public relations and communications assessment – the RACE (Research, Action, Communication, Evaluation) framework – to expand theory development.

Friend vs. Foe: Viewing the Media as a Partner in Crisis Response

2009

This essay focuses on crisis cases in which the media has acted effectively as a first responder. The examples provide context for the argument for media to be seen as partners, not as adversaries in the crisis response. Specifically, public relations practitioners should work with the media as an information resource, resource manager, public safety official and public advocate.

The Magic Communication Machine: Examining the Internet’s Impact on Public Relations, Journalism and The Public (2001)

This study examines the Internet’s impact on public relations professionals, journalists, and the American public, and researches Internet credibility, and the impact new technologies are having on relationships between journalists and public relations people.
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