Institute for Public Relations

Dr. Dougall’s article contains definitions, concepts, tips and insights on what research teaches us about issues management. As the paper explores selected concepts from contemporary business and communication scholars, readers are encouraged to post comments and to click on the links to the author’s original sources. Issues management is a seductive concept. For those who are talented and tenacious enough to make their careers in public relations, the idea of “managing” contentious issues–taming them, bringing them to heel and making them do our bidding–is illusory, but utterly compelling. For those who have battled ...