Global PR

How Multiple Competitive Organizations Cope with the Same Crisis

A Case Study of Rice Cooker Explosion in South Korea

2009

The present study attempts to explore how multiple competitive organizations cope with the same crisis and how an organization’s crisis management influenced the others’ crisis stances and strategies. By using qualitative case study of modified framing analysis, this study analyzed 15 contextually important news stories which were selected from the Korean Integrated News Database System

The Evolution of Public Relations: Case Studies from Countries in Transition (First Edition)

Fifteen Case Studies in International Public Relations

1999

Public relations in one country is not necessarily public relations in another. The culture, economic environment, political system and customs of one country are not the same as another’s. And since culture, economic and political systems and customs influence how organizations and institutions communicate with their publics or stakeholders, what is effective communication in one country won’t necessarily work in another. Most of the published, and thus readily available, case studies of public relations draw upon Western experiences, primarily those in the United States of America. But since what works in the United States ...

The Evolution of Public Relations: Case Studies from Countries in Transition (Second Edition)

2004

Public relations is one of the world’s fastest growing professions and areas of study, yet great differences exist globally in its practice and teaching. There is general agreement, however, that case studies of communications campaigns are one of the most effective teaching and learning techniques for both students and practitioners. The first edition of this casebook was compiled in 1998 for use in a workshop on how to teach public relations directed by the editors for university professors in the Baltic States and Russia. A year later, and with some additional cases, The Institute ...

The Evolution of Public Relations: Case Studies from Countries in Transition (Third Edition)

2008

Public relations is one of the world’s fastest growing professions and areas of study, despite global differences in its practice and teaching. There is general agreement that case studies of communications campaigns are a most effective teaching and learning technique for both students and practitioners regardless of where in the world they are studying or practicing. Today, significant cultural, social, political and economic differences between countries remain. And these differences shape the way public relations is practiced globally. Most of the published texts and readily available case studies in the field continue ...