Global PR
Communication Symmetry Elaborated: Lessons from the South African Truth and Reconciliation Commission
This paper provides a case study of the South African Truth and Reconciliation Commission (TRC), a six-year national initiative intended to shed light on human rights abuses and bridge the deep divides caused by decades of Apartheid, as an example of symmetrical public relations. Although many scholars, professionals, media and the general public view the role of public relations as persuasion, of convincing someone what to think, believe, or do, many observers have been proposing and exploring a relationship-based, “symmetrical” type of public relations for more than 20 years. The paper argues that the work of the TRC was an ...
International Index of Bribery for News Coverage 2003
Bribery of the news media in too many countries robs citizens of credible information they need to make personal and collective decisions. This comprehensive research for the first time gives us an index that ranks 66 of the world’s nations for the likelihood that print journalists will seek or accept cash for news coverage from government officials, businesses, or other news sources.
The index was developed to provide a useful quantitative measure by which countries can track their progress over time and compared to other nations. Whether a country ranks high or low, many ...
Tracking Organization-Public Relationships Over Time
A Framework for Longitudinal Research
Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships. While useful for describing the state of a focal organizational relationship at a single point in time, or over a short period, this approach has limited utility for research involving multiple relationships over an extended timeframe. The perspective that organization-public relationships can be described and studied as objective phenomena, separate from the subjective experiences of individual participants with properties other than the perceptions of those involved, underpins the framework for tracking organization-public ...
Bribery for News Coverage: Research in Poland
This paper starts with an overview of the development of Polish media and public relations that established a ground for current practice. The paper then reports the results of a study conducted among the Polish communication leaders on credibility and media bribery practices of Polish media. The total of 287 communication leaders (99 journalists, 90 marketing specialists, and 98 PR practitioners) were asked to provide their opinions and perceptions on the number of issues related to media bribery.
The results of the study showed that the Polish communication leaders, especially PR practitioners, often ...
Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005
A Quantitative Content Analysis of Academic and Trade Publications 2005
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related materials published by selected U.S. and U.K. academic journals, the Institute for Public Relations’ online publications and international association publications (i.e., IABC-IPRA) from 1990 to 2005. Because of the constant expansion of the body of knowledge all over the world, this report is part of a long-term documentation project that will be updated over time to capture trends and advancements. Future research would include the body of knowledge ...
Private Sector Summit on Public Diplomacy
Models for Action 2007
This report documents the findings of the Private Sector Summit on Public Diplomacy, held January 10, 2007, at the US Department of State. Participants identified 11 actions that would have the greatest impact on private sector public diplomacy efforts, actions which are fully described in this report. The Public Relations Coalition is an alliance of more than 20 industry-related organizations, including the Institute for Public Relations.
An Exploratory Study of Global Media Relations Practices 2008
A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that paid-for material is always or often identified as advertising in national daily newspapers.
These findings come from a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma. The research was done in ...
Transcending Boundaries: The Public Relations Practitioner as Cultural Mediator
This paper takes the circuit of culture model as the basis for a discussion of the public relations practitioner as cultural intermediary, transcending national and geographic boundaries by drawing on the cultural values of diverse audiences. It discusses the public relations strategies used by NATO in its successful campaign in Kosovo in 1999, with particular attention on the role of the NATO spokesman in the execution of public relations strategies, in terms of the “moments” of production and representation during the campaign. In analysing NATO’s communication strategies during the Kosovo Campaign, the ...
Cultural Diplomacy as a Form of International Communication
This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public relations. Although this term is used increasingly by political scientists, communications experts as well as politicians, it is relatively little known. The concepts of public and cultural diplomacy are intertwined with the concept of “branding” or to put it simply brand management. It may be assumed that the basic principles in building the brand of a country are the same as in the commercial sphere of identity ...
An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications
The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially. But systematic understanding of international corporate communications, even in the corner offices of the PR industry’s top management, is not well developed.
This essay will illustrate the status quo in this area through examples and propose a heuristic analytical grid, along with its interdisciplinary application using the example of media relations. It will conclude with a few basic considerations about the future of cross-border corporate communications and a resolution of the scenarios depicted ...
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