Institute for Public Relations

January 2012 – Demands for accountability for public relations activity have fueled the development and usage of sophisticated research, measurement and evaluation approaches and tools in public relations practice. Ensuring that public relations students are familiar and proficient with the growing number of measurement and evaluations tools and approaches can be daunting. This paper serves as a road map to the collection of books and white papers on public relations research, measurement, and evaluation. Members of the Institute for Public Relations Commission on Measurement and Evaluation, a nonprofit group that researches and disseminate public relations research and evaluation best practices, ...

While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the value of this education and creating confusion for students, educators and employers.   Three studies by the Commission on Public Relations Education (co-chaired by IPR President & CEO Frank Ovaitt) include a detailed review of the curricula of 75 U.S. public relations graduate programs, the opinions of a sample of more than 400 public relations practitioners and educators on what should be included in a master’s degree in public relations/communication management, and in-depth interviews with major ...