For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.
To access each study please see the links below slideshow or download complete booklet (PDF).
Sarab Kochhar, Ph.D., is the Director of Research for the Institute for Public Relations. Follow her on Twitter @sarabkochhar.
Download the complete booklet (PDF): Top 10 PR Research Insights of 2015
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Top Ten PR Research Insights of 2015
1. Millennials are more concerned about their work reputation than any other generation, by Institute for Public Relations and Weber Shandwick
2. Few top leaders are rated very effective at both strategy and execution, by Harvard Business Review
3. More Americans are using Twitter and Facebook as a news source, by Pew Research Center
4. Managing change effectively within corporations is critical to business success, by Ketchum Change
5. The “Internet of Things” will influence and shape the global economy, by McKinsey Global Institute
6. Reducing gaps between top leaders and employees will strengthen leadership, communication, and results, by Plank Center for Leadership in Public Relations
7. Adaptability is crucial to organizational success in a fast-changing global market, by PricewaterhouseCoopers
8. Diversity within the workplace correlates to improved market share, by Center for Talent Innovation
9. The public relations industry must work harder to grow and develop a diversified workforce, by PRSA Foundation
10. Measurement and organizational listening are vital in strategic communication, by European Public Relations Education and Research Association