Top 10 Social Media Research Studies for Public Relations Professionals

Top Social Media Research Studies for PR
Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company.

The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.”

The compilation was created by IPR Social Science of Social Media Research Center editors Dr. Marcia W. DiStaso of Pennsylvania State University and Dr. Tina McCorkindale of Appalachian State University.

The studies were chosen for their rigor of methodology, sample size, findings, and accessibility. Some of the sources included are Pew Research Center, Altimeter, Cision, and Weber Shandwick. Focusing on the role of social media within organizations, topics range from employee education and the PR-journalism relationship, to CEO sociability, sales, and more.

Aiming to not only identify important research, but to generate conversation in which practitioners can absorb and contribute meaningful knowledge, we are asking friends and followers of IPR to share additional studies they think are valuable to professionals.

This collection of studies is a follow-­up to the Institute’s “Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals,”which can be found at:

Included Studies:

Top Social Media Research Studies for PR (PDF)

Posted in [Research Library], New Technology / Social Media, Social Networking and tagged , , , , , , .


  1. the best ideas to a social media and above all to a PR student like me. The sample has increased my thinking and knowledge on , public relations research and social media research. continue with the good work.

  2. An excellent beginning in the area of social media body of knowledge aimed at public relations and corporate communication professionals. Will become more important as the list increases in number.

    • Thank you for your comment, Don. It is nice to see the focus on strong research continue to grow in social media!

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