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This paper is sponsored by the Institute for Public Relations and Peppercomm.
This paper is an analysis based on in-depth interviews with 22 senior communications and marketing executives in large companies about what they are doing differently with the new presidential administration. This is not a political piece advocating for any position; rather, this is a paper focused on what interviewees reported.
Due to the qualitative nature of the study, these interviews are not generalizable to a larger population of CCOs and CMOs. The full report can be found here.