Winner of the 2011 Jack Felton Golden Ruler Award for excellence in research, measurement and evaluation, this study applied predictive analytics in an action-oriented and cost-effective model to show how corporate reputation can be directly predicted by document sentiment.
The award was presented at the 2011 North American Summit on PR Measurement. The video and presentation are available below:
PDF: The Toyota Recall Crisis
Dr. David Geddes
September 2011
