The Evolution of Evaluation: Public Relations Erratic Path to the Measurement of Effectiveness

In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future and discuss the modern history of public relations.
Watch the lecture.

Professor Watson also organizing the International History of Public Relations Conference on July 6-7, 2011 at Bournemouth University in England.

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