Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution

Macnamara, Jim. (2012). Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution. PRism, 7(3), 1–13. Summary This article presents a critically informed analysis of public relations practice in what Mark Poster termed the Second Media Age that began with the Internet and which is increasingly characterized by interactive ‘social’ media enabled […]

Managing to communicate, communicating to manage: How leading companies communicate with employees

Topic: Best Practices in Internal Communication Author(s), Title and Publication Young, M., & Post, J. E. (1993). Managing to communicate, communicating to manage: How leading companies communicate with employees. Organizational Dynamics, 22(1), 31-44. Summary This study is built on the idea that internal communication processes are an important ingredient in successful change, and understanding best […]

The Drivers of Employee Engagement

Topic: Employee Engagement Author(s), Title and Publication Robinson, D., Perryman, S., & Hayday, S. (2004, April). The Drivers of Employee Engagement. Report 408. Institute for Employment Studies. Summary This study defined engagement, devised its measurement, and established its drivers with data from an Institute for Employment Studies’ (IES) 2003 attitude survey of over 10,000 employees […]