Tag Archives: Twitter

August 20, 2012[Research Library], 5. Social Media Measurement, Digital Media Research Center, DMRC - Benchmarking, DMRC - Blogs, DMRC- Digital/Social Media, MC - Digital/Social MediaEmerging media, Facebook, New media, Search engine marketing., social media, Twitter, videoMichelle Hinson

Wright, Donald K. & Hinson, Michelle Drifka. (2012, Summer). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Journal, 6(4), 1-40. Although others have examined the impact new communication media are having on public relations, the annual Wright & Hinson surveys represent one … Continue reading Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Influence, DMRC- Digital/Social Media, Media RelationsHARO, Help-a-Reporter-Out.com, journalists, Listserv, media catching, social media, TwitterInstitute for Public Relations

Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC- Digital/Social Mediacrisis communications, social media, Stakeholders, TwitterInstitute for Public Relations

Smith, Brian G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329-335. This study explores the influence of social media users on dialogue about organizations during a crisis, and proposes a social model of public relations in which traditional public relations responsibilities are distributed to social media … Continue reading Socially distributing public relations: Twitter, Haiti, and interactivity in social media →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagement, DMRC- Digital/Social Media, RelationshipsDialogic communication, Fortune 500, relationship building, Responsiveness, social media, TwitterInstitute for Public Relations

Rybalko, Svetlana, & Seltzer, Trent (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Previous public relations studies had suggested that five dialogic principles could be incorporated into organizational online communication to facilitate relationship building with stakeholders. These principles included ease of interface … Continue reading Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC - Nonprofit, DMRC- Digital/Social Mediacrisis communications, Facebook, Framing, natural disaster, social media, TwitterInstitute for Public Relations

Muralidharan, S., Rasmussen, L., Patterson, D. & Shin, J. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37, 175-177. The 2010 Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a … Continue reading Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagement, DMRC - NonprofitCommunication style, organizational communication, social media, Stakeholder, TwitterInstitute for Public Relations

Lovejoy, Kristen; Waters, Richard D.; & Saxton, Gregory D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318. While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get … Continue reading Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Influence, DMRC- Digital/Social MediaBrand ambassadors, MLB, Participatory journalism, SNS, social media, Sports, TwitterInstitute for Public Relations

Holton, Avery & Coddington, Mark (2012). Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ Case Studies in Strategic Communication, 1, 3‐23. Professional sports teams have struggled to incorporate social network sites into their existing branding and media strategies, wrestling with issues of access and trust. This case study … Continue reading Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Health Communications, DMRC - Nonprofit, DMRC- Digital/Social Media, Health, RelationshipsAmerican Red Cross, communication, Dialogic Relationships, Dialogue, Facebook, public relations, relationship management, social media, TwitterInstitute for Public Relations

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships →