Tag Archives: Twitter

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in … Continue reading Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Kelly, Matthew, & Supa, Dustin W. (2012). Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media. Public Relations Journal, 6(4), 1-21. Summary The role of social media in large corporations is constantly under scrutiny, especially in a highly regulated industry such as insurance. This study explores how State Farm Insurance Company adopted social … Continue reading Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc.   Summary Exploring the U.S. Centers for Disease Control … Continue reading Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices