Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship

Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20.  SummaryPublic relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past studies […]

Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was […]

A study of PR practitioners’ use of social media in crisis planning

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring […]

Rules of engagement: Practice what you tweet

Wigley, Shelley, & Lewis, Bobbi Kay (2012).  Rules of engagement: Practice what you tweet.  Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if […]

“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response

Walton, Laura Richardson, Cooley, Skye C., & Nicholson, John H. (2012). “A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response. Public Relations Journal, 6(4), 1-30. Summary On April 20, 2010, British Petroleum (BP) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured […]

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in […]

A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube

DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33.  Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and […]

Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience

Chaudhry, Aafia. (2011). Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience. Journal of Medical Marketing, 11(1), 38-48.             Summary Pharmaceutical and biotechnology companies are beginning to establish a significant corporate social media presence, but the extent to which tools such as Twitter are being utilized to discuss and disseminate newly available scientific […]

Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media

Kelly, Matthew, & Supa, Dustin W. (2012). Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media. Public Relations Journal, 6(4), 1-21. Summary The role of social media in large corporations is constantly under scrutiny, especially in a highly regulated industry such as insurance. This study explores how State Farm Insurance Company adopted social […]

Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to […]

Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc. Summary Exploring the U.S. Centers for Disease Control and […]