Tag Archives: traditional media

March 10, 2014[Research Library], 2. Resources, 6. Traditional Media Measurement, Standardsbest practices, david geddes, Jackson-Sharpe Award Winner, marianne eisenmann, public relations, public relations measurement, public relations research, public relations standards, traditional mediaDavid Geddes

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner) →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - BlogsIntermedia Agenda-Setting, politics, Sources, traditional mediaInstitute for Public Relations

Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source … Continue reading Study shows some blogs affect traditional news media agenda →

May 14, 2013[Research Library], 6. Traditional Media Measurement, MC - Standards, Measurement Commission, Standardstraditional mediaDavid Geddes

Metric name Traditional media circulation, reach, and impressions Note: These metrics will be integrated with metrics for social media currently under development by the end of 2012. Standards area Traditional media measurement Note: There will be a unified standard covering traditional, online, and social media channels before the end of 2012. Metric description and application. … Continue reading Traditional media circulation, reach, and impressions →

July 12, 2012[Research Library], OCRC - Internal Communications, Organizational Communication Research Centeradvanced communication and information technologies (ACIT), communication channels, employee communication, face-to-face communication, media richness, onboarding, organizational assimilation, social media, traditional mediaInstitute for Public Relations

Topic: Organizational Assimilation and Communication Technology Author(s), Title and Publication Waldeck, J. H., Seibold, D. R., & Flanagin, A. J. (2004). Organizational Assimilation and Communication Technology Use. Communication Monographs, 71(2), 161-183. Summary This study investigated the nature of organizational assimilation, and employees’ use of three types of communication tools in information seeking to reduce assimilation … Continue reading Organizational Assimilation and Communication Technology Use →