An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase […]

Study shows some blogs affect traditional news media agenda

Messner, Marcus, & Garrison, Bruce (2011). Study shows some blogs affect traditional news media agenda. Newspaper Research Journal, 32(3), 112-126. Summary This study explored the source interaction between elite traditional news media and political filter blogs during a two-month period and found that while traditional news media frequently cite blogs in their coverage, the source […]

Item for media analysis

Metric name Item for media analysis Standards area Traditional media measurementSocial media measurement Metric description and application The item for media analysis is “a manifest unit of analysis used in content analysis consisting an entire message itself (e.g., an advertisement, story, press release)” (Stacks, 2006). This would also apply to broadcast segments, blog posts, comments […]

Traditional media circulation, reach, and impressions

Metric name Traditional media circulation, reach, and impressions Note: These metrics will be integrated with metrics for social media currently under development by the end of 2012. Standards area Traditional media measurement Note: There will be a unified standard covering traditional, online, and social media channels before the end of 2012. Metric description and application. […]

Organizational Assimilation and Communication Technology Use

Topic: Organizational Assimilation and Communication Technology Author(s), Title and Publication Waldeck, J. H., Seibold, D. R., & Flanagin, A. J. (2004). Organizational Assimilation and Communication Technology Use. Communication Monographs, 71(2), 161-183. Summary This study investigated the nature of organizational assimilation, and employees’ use of three types of communication tools in information seeking to reduce assimilation […]