Tag Archives: Strategic communication

October 15, 2018[Research Library], OCRC - Communication Behaviors, OCRC - Crisis, Organizational Communication Research Centercrisis communication, employee communication behaviors, internal communication, internal publics, public relations, Strategic communicationSarah Jackson

Author(s), Title and Publication Kim, Y. (2018). Enhancing employee communication behaviors for sensemaking and sensegiving in crisis situations: Strategic management approach for effective internal crisis communication. Journal of Communication Management. doi.org/10.1108/JCOM-03-2018-0025 Summary Organizational crisis is a time of ambiguity, uncertainty and struggle to regain control and clarity within an organization, particularly for its employees. As … Continue reading Enhancing Employee Communication Behaviors for Sensemaking and Sensegiving in Crisis Situations →

September 19, 2018[Research Library], OCRC - Advocacy & Ownership, OCRC - Engagement, OCRC - Internal Communications, Organizational Communication Research Centercommunication network, Organizational Identification, social capital, social identity theory, Strategic communicationSarah Jackson

Author(s), Title and Publication Broch, C., Lurati, F., Zamparini, A. & Mariconda, S. (2018). The Role of Social Capital for Organizational Identification: Implications for Strategic Communication. International Journal of Strategic Communication, 12:1, 46-66, DOI:10.1080/1553118X.2017.1392310 Summary Strategic communication scholars and professionals are continually interested in how organizations use communication to effectively achieve their mission. Organizational identity, … Continue reading The Role of Social Capital for Organizational Identification →

June 5, 2018[Research Library], OCRC - Crisis, OCRC - Internal Communications, Organizational Communication Research Centercrisis communication, crisis perception, internal stakeholders, organizational crisis, public relations, situational awareness, Strategic communicationSarah Jackson

Author(s), Title and Publication Snoeijers, E. M., & Poels, K. (2018). Factors that influence organisational crisis perception from an internal stakeholder’s point of view. Public Relations Review, 4465-74. doi:10.1016/j.pubrev.2017.12.003 Summary Organizational crisis is broadly defined as the perception(s) of an unforeseen event that imperils expectations of stakeholders and impacts negatively an organization’s performance. The authors … Continue reading Internal Factors Communication Leaders Use to Predict a Crisis →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, DMRC- Digital/Social Media, HealthCDC, crisis communications, H1N1, public relations, public relations research, social media, Strategic communication, TwitterInstitute for Public Relations

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →

April 30, 2013[Research Library], OCRC - Leadership Communications, Organizational Communication Research Centercommunication competence, employee motivations, job satisfaction, leadership, motivating language theory (MLT), Strategic communicationInstitute for Public Relations

Topic: Motivating Language Author(s), Title and Publication Sharbrough, W. (2006). Motivating Language in Industry. Journal of Business Communication, 43(4), 322-343. Summary This study examined leaders’ use of motivating language (ML) and several key employee outcomes at the southeast regional division of a Fortune 500 company. Motivating language theory (MLT) predicts that leaders can improve subordinates’ … Continue reading Motivating Language in Industry →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Influence, DMRC- Digital/Social MediaBrand, community, corporate communication, social media, Strategic communication, tribal marketingInstitute for Public Relations

Fröhlich, Romy & Schöller, Clarissa. (2012). Online brand communities: New public relations challenges through social media. In Sandra C. Duhe (ed.), New media and public relations (2nd ed., pp. 86-95). New York: Peter Lang Publishing Inc. Summary With the advent of the social web, online brand communities (BCs) have spread rapidly. But, what exactly is … Continue reading Online brand communities: New public relations challenges through social media →

January 31, 2013[Research Library], OCRC - Leadership Communications, Organizational Communication Research Centeremployee motivations, leader language, leader-member communication, motivating language scale, motivating language theory (MLT), Strategic communicationInstitute for Public Relations

Topic: Motivating Language and Employee Performance Author(s), Title and Publication Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language: Exploring Theory with Scale Development. Journal of Business Communication, 32(4), 329-344. Summary Little research has been conducted to explore the roles that leader’s language plays in strategic communication with members. This study proposed and tested … Continue reading Motivating Language: Exploring Theory with Scale Development →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, HealthCDC, crisis communications, Emergency and risk management, Pandemic, social media, Strategic communication, YouTubeInstitute for Public Relations

Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic →