The Message Design Logics of Organizational Change

Author(s), Title and Publication: Barbour, J. B., Jacocks, C. W., & Wesner, K. J. (2013). The message design logics of organizational change. Communication Monographs, 80(3), 354-378. Summary Stakeholder communication is vitally important to planned organizational change, because organizational change inherently involves stakeholders’ participation, such as rejection, acceptance, and support. As a result, the outcome of […]

Understanding Stakeholder Engagement: Faith-holders, Hateholders & Fakeholders

Stakeholder engagement has risen on the public relations agenda recently mostly due to the introduction of social media and new hybrid forms of marketing, advertising, and public relations. New technologies have made it possible for organizational messages to have direct stakeholder audience access but only if they are used properly. This article distinguishes between three […]

Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement

Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. SummaryThrough systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to these […]