Lee, Moon J., & Xi, Lui (2017). What motivates online charitable giving among aware and not-so-involved publics? Public Relations Journal, 11(1), 1-14. Summary We investigated whether providing social information, recommended contribution level, statement about gift impact, mission, and financial disclosure information influences unaware or not-so-involved college students’ online charitable-giving. An experiment was conducted with 224 college […]
Hy Xu, Jie, & Wu, Yiye. (2016). To tweet or not to tweet? The impact of expressing sympathy through Twitter in crisis management. Public Relations Journal, 10(2). Summary Based on a 2 (medium: Twitter vs. news release) × 2 (emotional support: yes vs. no) factorial experiment, this study investigated the effects of social media and […]
Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States
Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the United States. Journalism and Mass Communication Quarterly, 94(1), 81-101. Summary There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes. […]
Toledano, Margalit & Avidar, Ruth (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1), 161-169 Summary This article compares PR practitioner attitudes to specific ethical issues in social media in two different socio-cultural environments – New Zealand and Israel. Its major goal is to identify current practitioner […]
Haddud, Abubaker, Dugger, John, & Gill, Preet (2016). Exploring the impact of internal social media usage on employee engagement. Journal of Social Media for Organizations, 3(1), 1 – 23. Summary The emergence of internal social media platforms/applications is creating opportunities for organizations to promote collaboration between employees and to improve employee engagement. Internal social media […]
Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?
Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement […]
Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.
Agozzino, Alisa (2015). Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. Public Relations Journal, 9 (3). Summary The current study aims to explore how the top 10 most-followed organizations on Pinterest (defined by Mashable) build relationships through the dialogical communication framework. The study seeks to determine the dialogic features present […]