Tag Archives: social media

December 22, 2014Digital Media Research Center, DMRC - Engagement, DMRC - Nonprofit, DMRC- Digital/Social Mediacorporations, Facebook, non-profits, relationship cultivation strategies, relationship theory, social mediaJulie O'Neil

Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook →

January 20, 2014[Research Library], Digital Media Research Center, DMRC- Digital/Social MediaDialogic, iPhone, social media, video, websitesInstitute for Public Relations

McCorkindale, Tina, & Morgoch, Meredith (2013). An analysis of the mobile readiness and dialogic principles on Fortune 500 mobile websites. Public Relations Review, 39(3), 193-197. Summary With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed … Continue reading An Analysis of the Mobile Readiness and Dialogic Principles on Fortune 500 Mobile Websites →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Advocacy, DMRC - Engagement, DMRC - Influence, DMRC - Public Affairs, DMRC- Digital/Social Media, MC - Digital/Social Media, RelationshipsDialogue, politics, social media, TwitterInstitute for Public Relations

Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359. Summary This study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter. →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, Media Relations, Relationshipsjournalism, journalists, public relations, social media, TwitterInstitute for Public Relations

Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Ethics, DMRC- Digital/Social Mediadisclosure, ethics, ghost blogging, ghostwriting, Policies, social mediaTiffany Gallicano

Gallicano, Tiffany D., Brett, Kevin, & Hopp, Toby (2013). Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging. Public Relations Journal, 7(3), 1-41. Summary Although online practices such as astroturfing have been established as unethical, considerable debate exists in the public relations community about whether organizational ghost blogging is … Continue reading Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, DMRC- Digital/Social Media, HealthCDC, crisis communications, H1N1, public relations, public relations research, social media, Strategic communication, TwitterInstitute for Public Relations

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC- Digital/Social Media, MC - Digital/Social Media, Relationshipscrisis communications, public relations research, reputation management, social media, value modeling techniquesInstitute for Public Relations

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Crisis, DMRC - Ethics, DMRC- Digital/Social Mediacrisis communications, DiStaso, ethics, PRSA, public relations research, social media, SurveyMarcia W. DiStaso

DiStaso, M. W. (2013). Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys. Public Relations Journal, 7(3), 1-23. Summary Wikipedia has arguably become a staple in society. In fact, of all the information sources available on the Internet, Wikipedia is one of the most widely used. The problem that public relations … Continue reading Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Ethics, DMRC - Influence, DMRC- Digital/Social Mediacorporate communication, ethics, social media, stakeholder engagementInstitute for Public Relations

Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. Summary Through systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to … Continue reading Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Blogs, DMRC - Crisiscrisis communications, Facebook, public relations, social media, Twitter, YouTubeInstitute for Public Relations

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagementdialogic public relations theory, social media, Twitter, Two-Way Symmetrical CommunicationInstitute for Public Relations

Wigley, Shelley, & Lewis, Bobbi Kay (2012). Rules of engagement: Practice what you tweet. Public Relations Review, 38(1), 165-167. Summary This study explored tweets that mention highly engaged companies and compared them to tweets that mention less engaged competitors. Results showed that a highly engaged company received less negative mentions in tweets, but only if … Continue reading Rules of engagement: Practice what you tweet →