Tag Archives: social media

September 17, 2018[Research Library], OCRC - Advocacy & Ownership, OCRC - Communication Behaviors, OCRC - Internal Communications, Organizational Communication Research Centerboundary logics, boundary regulation, corporate colonization and control, employee communication, Policies, social media, work/life boundariesSarah Jackson

Author(s), Title and Publication Banghart, S., Etter, M., & Stohl, C. (2018). Organizational boundary regulation through social media policies. Management Communication Quarterly, 32(3), 337-373. doi.org/10.1177/0893318918766405 Summary With advances in communication technology, concerns over boundaries between work and home are becoming more pervasive, and the boundaries are less distinct. From a communication perspective, chief among these … Continue reading Organizational Boundary Regulation through Social Media Policies →

June 21, 2018[Research Library], OCRC - Communication Behaviors, OCRC - Internal Communications, Organizational Communication Research Centergatekeeping, internal communication, social media, social software, symmetrical communicationSarah Jackson

Author(s), Title and Publication Verheyden, M., & Cardon, P. (2018). Social software and internal communicators’ gatekeeping sense of self. Public Relations Review, 44(2), 299-307. doi:10.1016/j.pubrev.2017.12.004 Summary Social software creates opportunities for internal communication. The authors of this study focused on how social software impacts the role of internal communication professionals. More specifically, they wanted to know how … Continue reading How Social Software Impacts the Role of Internal Communication →

June 5, 2018[Research Library], OCRC - Communication Behaviors, OCRC - Internal Communications, Organizational Communication Research Centerconsumers, crisis communication, employee communication, organizational reputation, Reputation, social mediaSarah Jackson

Author(s), Title and Publication Opitz, M., Chaudhri, V., & Wang, Y. (2018). Employee social-mediated crisis communication as opportunity or threat?. Corporate Communications: An International Journal, 23(1), 66. doi:10.1108/CCIJ-07-2017-0069. Summary The ubiquity of social media has given way to a marked paradigm shift in organizational crisis communication. Whether through LinkedIn, Twitter, or Facebook, employees of organizations … Continue reading Why Companies Should Enlist Employees in Crisis-Management Preparation →

May 16, 2018[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Influence, DMRC - Trust, DMRC- Digital/Social Mediaactivism, Crisis, influence, Reputation, social mediaSarah Jackson

Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis →

September 30, 2016[Research Library], Digital Media Research Center, OCRC - Internal Communications, Organizational Communication Research Centercybervetting, employee legal rights, employee relationship, recruitment, social mediaSarah Jackson

Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media … Continue reading How to Navigate Social Media Dilemmas at Work →

December 22, 2015OCRC - Leadership Communications, Organizational Communication Research CenterCEOs, communication channels, communication effectiveness, Communication style, employee-organization relationships, executive communication, internal communication, leadership communication, social media, technology in the workplaceLinjuan Rita Men

Authors, Title and Publication Men, L. R. (2015). The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. Public Relations Review, 41, 461-471. This article reports a study that primarily investigated the role of CEOs in organizational internal communication. Executive leaders, particularly CEOs, play a unique organizational role. As the top … Continue reading The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. →

July 17, 2015[Research Library], OCRC - Internal Communications, Organizational Communication Research Centerchannels, corporate blogging, corporate communication, employee behavior, employee communication, knowledge sharing, organizational blogging, organizational culture, social mediaSarah Jackson

Author, Title and Publication Agerdal-Hjermind, A. (2014). Organizational blogging: a case study of a corporate weblog from an employee perspective. Corporate Communications: An International Journal, 19 (1), 34 – 51. Summary This study examined the usage and implications of blogging in a corporate communication context from an employee’s perspective. The author considered the blog as … Continue reading Organizational Blogging: A Case Study of a Corporate Weblog from an Employee Perspective →

January 8, 2015[Research Journal], Ethics and PR, PRJ - Blogs, Public Affairs, Trustblogs, corporate, ghost blogging, nonprofit, political, social mediaSarah Jackson

The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical, including a recent survey of practitioners where most respondents expressed approval of undisclosed ghost blogging, provided that the … Continue reading What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting →

December 22, 2014Digital Media Research Center, DMRC - Engagement, Media Relationsdestination image, online media relations, online newsroom, social media, state tourism websitesSarah Jackson

Summary This study examined the use of online newsrooms and social media by U.S. state tourism offices. Fifty state tourism websites were analyzed to investigate the availability of online newsrooms as well as their contents and overall usability. The social media availability on the state tourism websites was also examined. The results revealed that most … Continue reading How U.S. State Tourism Offices Use Online Newsrooms and Social Media in Media Relations →

December 22, 2014Digital Media Research Center, DMRC - Advocacy, DMRC - EngagementBehavioral outcome, Cause-related PR campaign, Child advocacy, Engagement, social mediaSarah Jackson

Summary This study analyzed a social media campaign promoting child welfare to explore the associations among people’s social media use, their engagement with the campaign’s different social media platforms (blog, Facebook, Twitter), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows people’s use … Continue reading Engagement across Three Social Media Platforms: An Exploratory Study of a Cause-Related PR Campaign →

December 22, 2014Digital Media Research Center, DMRC - Blogs, DMRC - Crisisblogs, credibility, crisis communication, media channel impact, social media, spokespersonSarah Jackson

Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that … Continue reading How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication →

December 22, 2014Digital Media Research Center, DMRC - CrisisAll-American Muslim, Apology, corporate communication, Crisis, Facebook, Lowe’s, social mediaSarah Jackson

Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders →