Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less moderation of discussion by the organization. To broadly engage with the public about societal, environmental, and political issues, is strategically relevant to organizations in their … Continue reading “Hands Off” Social Media
This blog post summarizes “Public Health and Online Misinformation: Challenges and Recommendations,” from Annual Review of Public Health. Dr. Briony Swire-Thompson and Dr. David Lazer explored how individuals interact with inaccurate health information online, and how the ability to access so much information is affecting health outcomes. In addition, the researchers explored how the perceived … Continue reading Public Health and Online Misinformation: Challenges and Recommendations
This summary is provided by the IPR Digital Media Research Center Summary Increasingly, organizations are engaging social media influencers through paid endorsement. This study examined how awareness of paid endorsement and ability to recognize social media ads affects followers’ relationships with social media influencers. The study also examined how these factors impact respondents’ behavioral intentions, specifically … Continue reading Utilizing Influencers: How Disclosure of Paid Endorsement Impacts Behavior
This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in … Continue reading The Effects of Social Ties on Campaign Engagement
This summary is provided by the IPR Digital Media Research Center Summary The National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) National Committee will convene their annual sessions in March, known collectively as the “Two Sessions.” The annual Two Sessions has always been viewed as an excellent opportunity to observe China’s … Continue reading Public Diplomacy Networks: China’s Public Diplomacy Communication Practices on Twitter During “Two Sessions”
This summary is provided by the IPR Organizational Communication Research Center Summary Many new employees (newcomers) use social media to understand their organization and accelerate their integration into it. However, the effect of the intensity of social media usage on newcomer socialization—the process through which newcomers acquire the knowledge, skills, behaviors, and attitudes needed to … Continue reading Could Social Media Help in Newcomers’ Socialization?
This summary is provided by the IPR Digital Media Research Center Summary Though much strategic communication research has explored how brands use social media, less research has explored why brands choose to adopt new social media platforms for strategic communication purposes. To better understand what influences communication professionals to use and embrace new social media … Continue reading Cracking the Snapcode: The Influences of Strategic Social Media Adoption
This summary is provided by the IPR Organizational Communication Research Center Summary Despite the increased interest in employees’ communication behaviors, what prompts them, and the potential contributions to organizational performance, there is little understanding concerning how companies manage employees’ work-related communication, particularly on social media. To gain a better understanding of how organizations enable and motivate … Continue reading Managing the Communicative Organization: A Qualitative Analysis of Knowledge-Intensive Companies
This abstract is summarized by IPR from the original journal article published in The Journal of Medical Internet Research. Wasim Ahmed, BA, MSc, Ph.D., and colleagues aimed to develop an understanding of the drivers of the 5G COVID-19 conspiracy theory and strategies to deal with such misinformation. (The 5G conspiracy theory linked the launch of … Continue reading COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study
Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice
Author(s), Title and Publication van Zoonen, W., & Banghart, S. (2018). Talking engagement into being: A three-wave panel study linking boundary management preferences, work communication on social media, and employee engagement. Journal of Computer-Mediated Communication, 23, 278-293.doi.org/10.1093/jcmc/zmy014 Summary The rise of publicly-available social media, such as Facebook and Twitter, and their penetration across private, professional, … Continue reading Talking Engagement into Being: Linking Boundary Management Preferences, Work Communication on Social Media, and Employee Engagement