An Examination of Organizational Dissent Events and Communication Channels: Perspectives of a Dissenter, Supervisors and Coworkers

Author(s), Title and Publication Garner, J. T. (2017). An examination of organizational dissent events and communication channels: Perspectives of a dissenter, supervisors, and coworkers. Communication Reports, 30(1), 26-38. DOI: 10.1080/08934215.2015.1128454 Summary Dissent is a vital process in organizations that results in improved decision-making, performance, and employee satisfaction. While much is known about the person to […]

When Employees Don’t ‘Like’ Their Employers on Social Media

Author(s), Title and Publication Cervellon, M-C. & Lirio, P. (2017). When employees don’t ‘like’ their employers on social media. MIT Sloan Management Review, 58(2), 63-70. Summary When employees talk privately about their brands or the industries in which their companies operate, their comments will often have more credibility with their network of contacts than when […]

Between Hope and Fear: Developing Social Media Guidelines for Employees

Author(s), Title and Publication Opgenhaffen, M. and Claeys, A.-S. (2017). Between hope and fear: Developing social media guidelines. Employee Relations, 39(2), pp. 130–144. doi: 10.1108/er-04-2016-0086. Summary From an organizational perspective, social media has evolved from a communication tool focused on external stakeholder engagement to also include internal stakeholders. As such, this study examines the rationale […]

How to Navigate Social Media Dilemmas at Work

Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media […]

The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness.

Authors, Title and Publication Men, L. R. (2015). The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. Public Relations Review, 41, 461-471. This article reports a study that primarily investigated the role of CEOs in organizational internal communication. Executive leaders, particularly CEOs, play a unique organizational role. As the top […]

Organizational Blogging: A Case Study of a Corporate Weblog from an Employee Perspective

Author, Title and Publication Agerdal-Hjermind, A. (2014). Organizational blogging: a case study of a corporate weblog from an employee perspective. Corporate Communications: An International Journal, 19 (1), 34 – 51. Summary This study examined the usage and implications of blogging in a corporate communication context from an employee’s perspective. The author considered the blog as […]

What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting

The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical, including a recent survey of practitioners where most respondents expressed approval of undisclosed ghost blogging, provided that the […]

How U.S. State Tourism Offices Use Online Newsrooms and Social Media in Media Relations

Summary This study examined the use of online newsrooms and social media by U.S. state tourism offices. Fifty state tourism websites were analyzed to investigate the availability of online newsrooms as well as their contents and overall usability. The social media availability on the state tourism websites was also examined. The results revealed that most […]

Digital Native at Work

Engagement across Three Social Media Platforms: An Exploratory Study of a Cause-Related PR Campaign

Summary This study analyzed a social media campaign promoting child welfare to explore the associations among people’s social media use, their engagement with the campaign’s different social media platforms (blog, Facebook, Twitter), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows people’s use […]

How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Summary This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that […]

Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders

Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted […]

Dr. Julie O’Neil

An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook

Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study […]