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In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future and discuss the modern history … Continue reading The Evolution of Evaluation: Public Relations Erratic Path to the Measurement of Effectiveness →

These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper. 14th Annual International Public Relations Research Conference March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice Transparency and City Government Communication Jennalane O. Hawes, Brad … Continue reading IPR Top Paper Awards →

By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or … Continue reading Setting Best Practices in Public Relations Research →