Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Lee, Hyunmin, & Park, Hyojung (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 24, 188-206. SummaryThis study investigated whether message interactivity of organizational websites and blog sites influence perceptions of relationship management and reputation. Contingent message interactivity posits that the transmission and reception of messages […]

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in […]

Measuring public relations Wikipedia engagement: How bright is the rule?

DiStaso, Marcia Watson (2012). Measuring public relations Wikipedia engagement: How bright is the rule?  Public Relations Journal, 6(2), 1-22. Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals […]