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Tag Archives: reputation management
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and challenges of measuring reputation. Here is what … Continue reading How Measuring Reputation Management is Changing
Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene