Tag Archives: relationships

October 1, 2023[Blog], [Research Library], OCRC - Crisis, OCRC - Internal Communications, Organizational Communication Research Centercommunication, Crisis, employee attitudes, employee satisfaction, internal communication, relationships, responseKatie McKechnie

This summary is provided by the IPR Organizational Communication Research Center Dr. James Ndone examined how negative employee-organization relationships impacted an organization’s internal reputation and its employees’ negative emotions as well as unsupportive behavior during a crisis. Negative employee-organization relationships (NEOR) were manifested by distrust, dissatisfaction, control dominance (how an organization intentionally neglected and controlled … Continue reading How Negative Employee-Organization Relationships Affect Employees’ Reactions to Crisis →

June 23, 2021[Blog], Lessons Earned | PR News PartnershipJoseph Czabovsky, Lessons, Lessons Earned, Relationship Cultivation, relationshipsInstitute for Public Relations

In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. Timed for Pride Month, this latest edition features lessons assistant professor Joseph Czabovsky of the University of North Carolina learned about PR during a funeral. It was one … Continue reading Lessons Earned: A Moment at a Funeral Taught Me Everything About PR →

June 11, 2021[Research Library], Digital Media Research Center, DMRC - Advocacy, DMRC- Digital/Social Media, Latest Research Digital Media Research Centerand Inclusion, Digital/Social Media, diversity, equity, relationshipsInstitute for Public Relations

This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role of hashtags has become a prominent area of activism research. Social movement organizations use hashtags to co-create meaning surrounding various social justice issues by connecting people across … Continue reading Hashtag Activism: Lessons from the #MeToo Movement →

April 5, 2021[Blog], DMRC- Digital/Social Media, Latest Research Digital Media Research CenterChina, covid, covid19, government relations, Pandemic, relationships, social media, U.S.Brittany

Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S. →

March 11, 2021Latest Research Digital Media Research Centercorporate social responsibility, Digital/Social Media, internal communications, Latest (DMRC) Research, Public Affairs, relationships, trustBrittany

This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards of their companies, but also social actors that may influence public opinion on social and political issues. Audiences likely expect a certain kind of behavior from CEO communications, … Continue reading Do CEO Social and Political Tweets Impact Perceived Authenticity? →

March 11, 2021DMRC- Digital/Social Media, Latest Research Digital Media Research Centercorporate social responsibility, Digital/Social Media, International/Country Specific, Latest (DMRC) Research, relationshipsBrittany

This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures →

February 12, 2021[Blog], Digital Media Research Center, DMRC- Digital/Social Media, Measurement Commission, Relationships, TrustDigital media, Digital Media Research Center, relationships, social media, trustBrittany

This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in … Continue reading The Effects of Social Ties on Campaign Engagement →

September 15, 2020[Research Library], Digital Media Research Center, Diversity, Equity, and Inclusion, DMRC - Advocacy, DMRC - Influence, DMRC - Nonprofit, DMRC- Digital/Social Media, LGBTQ+ - Nonprofit/Advocacy, LGBTQ+ Researchadvocacy, influence, LGBTQ, nonprofit, relationshipsOlivia Kresic

This summary is provided by the IPR Digital Media Research Center. Summary Nonprofit advocacy organizations must break through the deluge of messages on Facebook to reach their intended audiences and influence change. Drawing on social presence theory, the purpose of this research was to explore how LGBTQ nonprofit advocacy organizations use advocacy strategies and tactics … Continue reading How Social Change Messages on Facebook Go Viral →

July 23, 2020[Blog], [Research Library], Lessons Earned | PR News Partnershipcompetition, relationship building, relationshipsOlivia Kresic

In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. So many PR leaders focus on how to beat the competition within the highly competitive PR industry. Yet I wouldn’t be where I am without a little help from my friends. Sometimes, those friends are also considered the competition. … Continue reading Lessons Earned: When the Competition is Your Friend →

July 24, 2019[Blog], [Research Library], Lessons Earned | PR News Partnershipclient, Lessons, PR, relationshipsSteve Cody

In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forbes 400 list. Alas, based upon my multiple failures, I’m lucky to be standing at all. But, as is the case with most of … Continue reading Lessons Earned: When Believing the Client’s Promise Goes Wrong →

November 19, 2018[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Corporate Social Responsibility, DMRC - Crisis, DMRC - Trust, Environmental, Social, and Corporate Governance (ESG), Latest Research Digital Media Research Center, Purposecorporate social responsibility, Crisis, relationships, ReputationSarah Jackson

Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity →

August 1, 2018[Research Library], Digital Media Research Center, DMRC- Digital/Social Media, Latest Research Digital Media Research Centerinfluence, nonprofit, relationships, Social NetworkingSarah Jackson

Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media →