Social Media Expectations Between PR Professionals and Their Stakeholders: Results of the ComGap Study in Spain

Navarro, Cristina, Moreno, Angeles, & Al-Sumait, Fahed (2017). Social media expectations between public relations professionals and their stakeholders: Results of the ComGap study in Spain. Public Relations Review, 43(4), 700-708. Summary Despite the massive incorporation of social media into communication strategies, there is still much that we do not know about the type of content that […]

What Motivates Online Charitable Giving Among Aware and Not-So-Involved Publics?

Lee, Moon J., & Xi, Lui (2017). What motivates online charitable giving among aware and not-so-involved publics? Public Relations Journal, 11(1), 1-14. Summary We investigated whether providing social information, recommended contribution level, statement about gift impact, mission, and financial disclosure information influences unaware or not-so-involved college students’ online charitable-giving. An experiment was conducted with 224 college […]

Public Relations, Media Coverage and Public Opinion in Contemporary China

Cheng, Yang, Huang, Yi-Hui Christine & Chan, Ching Man (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. Summary This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society […]

Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States

Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the United States. Journalism and Mass Communication Quarterly, 94(1), 81-101. Summary There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes. […]

Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.

Agozzino, Alisa (2015). Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. Public Relations Journal, 9 (3). Summary The current study aims to explore how the top 10 most-followed organizations on Pinterest (defined by Mashable) build relationships through the dialogical communication framework. The study seeks to determine the dialogic features present […]

Smartphones, Publics and OPR: Do Publics Want to Engage?

Avidar, Ruth; Ariel, Yaron; Malka, Vered; & Levy, C. Eilat (2015). Smartphones, publics, and OPR: Do publics want to engage? Public Relations Review, 41(2), 214-221. Summary Smartphones offer new opportunities for public-organization engagement. The current study focuses on the actual usage of smartphones, as well as users’ willingness to engage with organizations via smartphones. A […]

It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings

Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study […]