Global Stakeholder Relationships Governance [Falconi Book]

Networks and the Complex Role of Public Relations

The concept of networks is becoming increasingly important across different fields. It has been used in areas such as genetics, neuroscience, physics, biology, computer sciences, or sociology. Likewise, in the field of public relations this concept is becoming increasingly central. Network analysis allows one to uncover the relevant actors of a given system and the […]

Mapping mommy bloggers: Using online social network analysis to study publics

Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given […]