Top Social Media Research Studies for PR

Top 10 Social Media Research Studies for Public Relations Professionals

Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was […]

Communicative Equations: Networks & PR Part II

In my earlier post, “Networks and the Complex Role of PR – Part I,” I wrote about network analysis and how public relations has often been left out of the stakeholder management mainstream literature. Focusing on communicative networks and the governance of relationships within the network organization, I offered the concept of “communicative equations” as […]

Oscar Suris Pledges Support to Standards

Reputation: What Brings P.R. & Research Together

Institute for Public Relations Distinguished Keynote Speech by Oscar Suris Wells Fargo & Company Executive Vice President, Head of Corporate Communications Institute for Public Relations Board of Trustees Co-Chair May 15, 2014, Lotos Club, New York City On behalf of Wells Fargo, Executive Vice President Oscar Suris publicly pledged support to the standards created by […]

Global Stakeholder Relationships Governance [Falconi Book]

Networks and the Complex Role of Public Relations

The concept of networks is becoming increasingly important across different fields. It has been used in areas such as genetics, neuroscience, physics, biology, computer sciences, or sociology. Likewise, in the field of public relations this concept is becoming increasingly central. Network analysis allows one to uncover the relevant actors of a given system and the […]

Rethinking relationship management: Exploring the dimension of trust

Topic: Trust and Organization-Stakeholder Relationship Management Author(s), Title and Publication Welch, M. (2006). Rethinking relationship management: Exploring the dimension of trust. Journal of Communication Management, 10(2), 138-155. Summary This qualitative study broadened existing views on relationship management by exploring the dimension of trust. A review of previous research relating to relationship management found that though […]

Matching the message: The role of regulatory fit in negative managerial communication

Topic: Supervisory Communication Author(s), Title and PublicationFransen, M. L., & ter Hoeven, C. L. (2011). Matching the message: The role of regulatory fit in negative managerial communication. Communication Research. SummaryThis study examined whether managers could communicate bad news effectively by fitting the message into employees’ regulatory focus (promotion orientation, and prevention orientation). According to regulatory […]

Work vs. Life for Employees: Is Your Business Part of the Solution?

When the boundary between work and life gets blurred, employees can easily get frustrated and burned out. Often times, employees are encouraged to become smart “problem solvers,” coping with stress and imbalance on their own. However, individual coping is never sufficient even when it is effective. So, what are the jigsaw puzzle pieces organizations may […]

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase […]

Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was […]

Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. SummaryAdvances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private sectors […]

Research for Public Relations: Is Transparency Good for Business?

Does academic research matter to public relations practitioners? Do not be afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In the weeks ahead, I will seek out quality academic and other research, drawing insights for communications practitioners. When activists target an organization, typically the corporate communications function […]